The traditional corporate rewards managers for reliability: managers get promoted for reaching targets. This model works well for execution but does not work well for experimentators and innovators. As a consequence, companies forget to innovate and loose their competitive edge. Corporates therefore have to change, and the introduction of new roles can help make this change happen. Luckily Alex Osterwalder, co-inventor of the business model Canvas has a solution in the form of three new roles.
Many organizations are in the process to redefine or set their vision or strategy. New organizations need a strategy as a communication tool towards investors or potential customers. Existing organizations need to reconsider what they are doing due to changes in their environment. There are many ways to come to a strategy: from open discussions to filling in business plans. The Why – How – What framework, by Simon Sinek, is the framework I would recommend to most groups. Here is a short introduction of the framework.
Amsterdam, Monday April 13th 2013. Today we are officially launching Corporate Shift, the new blog for innovation and entrepreneurship inside large organisations.
Corporate Shift 