Many organizations are in the process to redefine or set their vision or strategy. New organizations need a strategy as a communication tool towards investors or potential customers. Existing organizations need to reconsider what they are doing due to changes in their environment. There are many ways to come to a strategy: from open discussions to filling in business plans. The Why – How – What framework, by Simon Sinek, is the framework I would recommend to most groups. Here is a short introduction of the framework.
Corporate Shift 